A Knoxville marketing studio that does the work itself. We build the marketing engine, run the social advertising, and shoot and cut the video — and then we show you the numbers it moved. No account layer, no handoffs, no junior team learning on your budget.
Run by Jason Powers — 29 years of marketing and creative leadership. Scaled Zoom Tan from 3 locations to 100+ as Creative Director & Technology Architect, designed enterprise interfaces for Oak Ridge National Laboratory, and has produced work for Toyota, Lucasfilm, Warner Bros., and Carnival Cruise Line. See the full record →
Loudon County Fence — built from a standing start with no prior digital presence. Search figures trailing twelve months; social figures Jan 1 – May 13, 2026.
Most shops sell you one of these and outsource the rest. We run all three under one roof, which is the only way the video actually feeds the social, and the social actually feeds the search.
Strategy, organic growth, and the measurement underneath it. We find where the demand actually is, build the engine to catch it, and instrument it so you can see what worked.
Paid and organic social treated as one system. Creative that suits each platform instead of the same square graphic pushed everywhere, and media buying that reports in leads, not impressions.
Concept through delivery, in-house. Brand films, product spots, branded storytelling, and the short vertical cutdowns that keep a social calendar fed for a quarter off a single shoot day.
A 50-year-old contractor with no video library at all. In year one we produced 140 videos and 146 blog posts for Loudon County Fence, driving 914K+ Facebook views and 438K+ Instagram views from a standing start. Alongside it, a national broadcast spot from the Zoom Tan years. Every piece below — concept, shoot, edit, titling, distribution — was produced by Powers Advertising.
See the full video & social gallery → | Loudon County Fence on YouTube ↗
Loudon County Fence has been in business since 1973 and did roughly $20M a year on reputation and word of mouth. When Powers Advertising came in there was no content operation, no video, no social program, and no way to tell which marketing dollar produced which phone call.
We built the whole thing: search and content strategy, a full video library, an always-on social calendar across seven platforms, a review-generation program, and the tracking to attribute leads back to source. Year one looked like this.
Twenty-nine years leading full-spectrum creative, digital, and technology operations across multi-location consumer brands, franchises, e-commerce, and federal research. Not a strategist who delegates — a builder who executes at scale, and who writes the code and builds the attribution behind the work.
Jason Powers has held senior marketing leadership roles at Zoom Tan, Loudon County Fence, B&B Industries, and Oak Ridge National Laboratory. Four engagements that show range: national franchise scale-up, federal enterprise UX, e-commerce ERP integration, and a from-zero regional digital operation.
Creative Director & Technology Architect
Functioned as de facto head of marketing and technology, reporting directly to the CEO — sole architect of all creative, brand, digital, and technology infrastructure as the company scaled from 3 locations in Naples, FL to 100+ locations across Florida, New York, Pennsylvania, and Georgia following a major angel investment.
Digital Marketing Director & Creative Director
Built complete digital marketing operation from zero for a 50-year-old, $20M regional business with no existing digital presence.
E-Commerce Manager
Owned the full digital function — e-commerce, digital marketing, SEO/SEM, and web design — as a department of one, including full ERP integration with Adobe Commerce (Magento).
UI/UX Designer & Web Developer (Contract)
Remote contractor engaged to modernize legacy enterprise interfaces for DOE national laboratory systems spanning Oak Ridge and Palo Alto.
Across a 29-year career, work has shipped for Toyota, Carnival Cruise Line, Lucasfilm, Paramount Pictures, Warner Bros., IBM, Unilever, Oak Ridge National Laboratory, and others — some through Powers Advertising directly, some through agency and in-house roles.
Oak Ridge National Laboratory · University of Tennessee / Neyland Stadium · Department of Energy
Toyota · Carnival Cruise Line · Philip Morris / Marlboro (via Leo Burnett) · IBM / HotMedia · Allied Domecq · RJ Reynolds · Coors · Maker's Mark · Unilever
Star Wars Episode I — Lucasfilm · Sleepy Hollow — Paramount Pictures · Three Kings — Warner Bros. · Ticketmaster
Zoom Tan (100+ locations nationally) · Loudon County Fence · Designer Skin · Drew Estate · Treehouse Grove · Water Resort Pigeon Forge
DiVosta Homes · Toll Brothers · Pulte Homes · Shell Point Retirement Community
Powers Advertising takes on client engagements. Jason Powers also considers senior in-house marketing leadership roles. Both doors are open — pick whichever one fits what you need.
Marketing, social media advertising, and video production for businesses that want the work done properly and measured honestly.
29 years of marketing and creative leadership, available for CMO, VP Marketing, and Director-level roles. The full record, the resume, and the references are all here.
Several firms ranking for "Knoxville marketing" operate out of Georgia, Texas, and Middle Tennessee. We're here — which means we can be on your site with a camera the same week, and we know that Turkey Creek and Fountain City are not the same customer.
Knox County · Blount County · Loudon County · Anderson County · Sevier County · Roane County · Jefferson County · Union County.
Knoxville, Farragut, Maryville, Alcoa, Oak Ridge, Powell, Karns, Hardin Valley, Halls, Seymour, Lenoir City, Loudon, Clinton, Kingston, Harriman, Sevierville, Pigeon Forge, Gatlinburg, Townsend, Jefferson City, Dandridge, Morristown, Rocky Top, Norris.
Downtown · Old City · Market Square · Bearden · Sequoyah Hills · West Hills · Cedar Bluff · Turkey Creek · Northshore · Fountain City · North Knoxville · South Knoxville · Rocky Hill · Fort Sanders.
Powers Advertising is a marketing studio based in Knoxville, Tennessee, founded by Jason Powers in 1997. It offers three core services: marketing strategy and organic growth, social media advertising, and video production. Work is delivered by the principal rather than handed to a junior team, and every engagement is measured against leads and revenue rather than impressions.
Marketing — full-funnel strategy, technical and local SEO, AI answer optimization, email and lifecycle automation, tracking and lead attribution, and multi-location or franchise rollouts. Social media advertising — paid and organic programs across Facebook, Instagram, TikTok, YouTube, X, LinkedIn, and Pinterest, plus review generation and reputation management. Video production — concept, scripting, field production, editing, motion graphics, and multi-platform distribution.
Jason Powers, a 29-year marketing executive and Creative Director based in Knoxville, Tennessee. He spent nine years as Creative Director & Technology Architect at Zoom Tan (2009–2018), where he functioned as de facto head of marketing and technology and scaled the company from 3 locations to more than 100 nationwide. He is also Digital Marketing Director and Creative Director at Loudon County Fence.
For Loudon County Fence, a 50-year-old $20M East Tennessee contractor with no prior digital presence, Powers Advertising built the entire operation from zero. In twelve months: 645,000 Google search impressions, 3,080 organic search clicks, 518 inbound phone leads, 200 Google reviews built from zero, 914,000+ Facebook views, 438,000+ Instagram views from a standing start, a 57% year-over-year increase in organic search clicks, and an average search position improvement of 17.3 spots.
Yes. Video is concepted, scripted, shot, edited, scored, and distributed in-house — nothing is subcontracted. The Loudon County Fence video library — 140 videos in year one, driving 914,000+ Facebook and 438,000+ Instagram views — was produced entirely by Powers Advertising, including brand and seasonal spots, commercial and B2B positioning films, search-led service video, social content, and short-form vertical cutdowns for Facebook, Instagram, and TikTok. Broadcast experience includes national TV spots produced for Zoom Tan.
Multi-location consumer brands, franchise systems, regional service businesses, e-commerce and DTC brands, and enterprise or government organizations. Past and present work spans national franchise scale-ups, federal research laboratories, real estate developers, resorts and attractions, and local contractors. Budgets have ranged from modest local programs to $3 million-plus annually.
Yes. Alongside client work through Powers Advertising, Jason Powers considers senior in-house marketing leadership roles — CMO, VP of Marketing, and Director-level positions. His resume is available at powersadvertising.com/resume.php and as a downloadable PDF.
Yes. Powers Advertising is based in Knoxville, Tennessee and has been since 1997. It serves Knoxville, Farragut, Maryville, Alcoa, Oak Ridge, Sevierville, Pigeon Forge and the wider East Tennessee region across Knox, Blount, Loudon, Anderson, Sevier, Roane, Jefferson and Union counties. Several firms that rank for Knoxville marketing terms are not actually in Knoxville — they operate from Georgia, Texas and Middle Tennessee and run templated city pages across dozens of markets.
Most Knoxville agencies publish nothing at all. The ones that do sit at the entry end — $249 to $600 a month for managed hosting, a website subscription, or self-serve software, and $750 to $5,000 a month for SEO. The credentialed local firms bill $150–$199 an hour with $10,000 to $25,000 project minimums, and publish no rate card. Powers Advertising starts at $1,500 per month for video (studio and AI, no shoot day) or $3,500 per month with on-location filming and drone work, $1,500 per month plus ad spend for social media advertising, $2,000 per month for marketing and organic growth, and $4,500 per month for full service. For scale, most local businesses already pay $1,750 to $4,000 a month buying SEO and social from separate vendors, before any video or web work. Cost moves with the number of locations, content volume, and whether tracking has to be rebuilt before anything can be measured. Full detail is on the capabilities page.
SEO is optimizing to rank on a search results page. AEO — answer engine optimization — is optimizing to be the source an AI assistant quotes when it answers a question directly, which requires question-shaped content, extractable facts, and FAQ or HowTo structured data. GEO — generative engine optimization — is the wider discipline of making a brand legible to generative systems as an entity, through schema.org markup, machine-readable files like llms.txt, and claims that stay consistent across every page of a domain. A buyer who asks ChatGPT for a recommendation never sees a results page, which is why SEO on its own no longer covers it.
Email jasonpowersadvertisingcom, call 865-347-8374, or use the form on the contact page. Powers Advertising is based in Knoxville, Tennessee and works with clients nationwide.