Brand strategy & identity
Positioning, narrative, visual systems, and the discipline to enforce them across 100+ touchpoints.
CMO · VP Marketing & Creative · Brand Architect
Brand and growth, end‑to‑end.
28+ years scaling multi-location consumer brands, enterprise environments, and high-growth franchises — directing every marketing and technology touchpoint at executive scale. Open to VP and C-suite marketing opportunities in Florida.
28+
Years building brands
3 → 100+
Locations scaled (Zoom Tan)
$1M–$3M+
Marketing budgets managed
+57%
Organic clicks YoY (Loudon Co.)
About
A creative leader who can also ship the system.
Most marketing leaders run brand or performance. I do both — and I can build the technology that connects them.
I've directed national broadcast campaigns and personally written the PHP that powered a custom SMS coupon platform years before the category existed. I've co-developed three generations of POS infrastructure and produced cinematic drone work. I've translated CAD site plans into illustrated graphics that became a developer's primary sales tool, and I've designed UX for federal research labs.
That range matters because modern marketing leadership is systems thinking. The job isn't picking between brand and growth, creative and analytics, agency and in-house — it's wiring them together so they compound. That's what I've spent 28+ years doing, and that's what I bring to a CMO or VP of Marketing seat.
What I lead
Full-stack marketing leadership.
From brand architecture to the analytics layer underneath it.
Performance marketing
SEO, SEM, PPC, paid social, programmatic, email automation, and the analytics that prove they paid back.
E-commerce & DTC
Magento, custom platforms, conversion optimization, A/B testing, ERP integrations, and self-service portals.
Creative direction
National TV, broadcast, social video, drone, 3D visualization, photography, packaging, and retail environments.
Marketing technology
Custom software development, POS systems, MarTech stack architecture, MVC frameworks, MarTech integrations.
Team & vendor leadership
Cross-functional creative, dev, and media teams; RFPs and third-party vendors across every market.
Selected brands worked with
A career that spans Lucasfilm to local fence.
Range is the work.
Zoom Tan
Oak Ridge National Lab
Department of Energy
University of Tennessee
Lucasfilm
Warner Bros.
Paramount
Toyota
Ticketmaster
Carnival Cruise Line
IBM / HotMedia
Graham Corporation
Frequently asked
Quick answers
What kind of role is Jason looking for?
Chief Marketing Officer, VP of Marketing & Creative, or other senior marketing leadership at multi-location consumer brands, franchises, DTC, and enterprise. Geographic preference: Florida, with willingness to relocate.
What makes Jason different from other senior marketing candidates?
Most senior marketers are either brand-led or growth-led — and almost none can ship technical infrastructure themselves. Jason has 28+ years doing all three: directing national campaigns, running performance marketing, and personally building the custom software (POS systems, SMS platforms, MVC frameworks) that powered them.
What is Jason's current role and what has he delivered there?
Digital Marketing Director and Creative Director at Loudon County Fence (2025–present), a 50-year-old, $20M regional business with no prior digital presence. In year one: +57% organic search clicks YoY, average search position improved 17.3 spots, click-through rate doubled across all campaigns, Instagram grew from 0 to 6,800+ daily views, Facebook reach exceeded 177,000. Built full SEO architecture, secured the Google Guaranteed badge, and manages 11 marketing platforms simultaneously.
How can recruiters or hiring managers reach Jason?
Email jasonpowersadvertisingcom, call 865.347.8374, or use the contact form. Resume is available at /resume.php.
Hiring a CMO or VP of Marketing?
If you're scaling a multi-location consumer brand, franchise, or DTC operation in Florida — or anywhere — and need someone who can lead brand, run growth, and ship the system underneath both, let's talk.