Brand strategy & identity
Positioning, narrative, visual systems, and the discipline to enforce them across 100+ touchpoints.
Marketing Executive · Creative Director
Brand and growth, end‑to‑end.
29 years building brand ecosystems from scratch — national TV, performance marketing, e‑commerce, custom software, and the systems that connect them. Available for VP of Marketing and Head of Marketing roles in SaaS, tech, and digital products.
29
Years building brands
3 → 100+
Retail locations scaled (Zoom Tan)
$1M+
Marketing budgets
+20%
Lead-gen lift, multiple roles
About
A creative leader who can also ship the system.
Most marketing leaders run brand or performance. I do both — and I can build the technology that connects them.
I've directed national broadcast campaigns and personally written the PHP that powered a custom SMS coupon platform years before the category existed. I've co-developed three generations of POS infrastructure and produced cinematic drone work. I've translated CAD site plans into illustrated graphics that became a developer's primary sales tool, and I've designed UX for federal research labs.
That range matters because modern marketing leadership is systems thinking. The job isn't picking between brand and growth, creative and analytics, agency and in-house — it's wiring them together so they compound. That's what I've spent 29 years doing, and that's what I bring to a VP of Marketing seat.
What I lead
Full-stack marketing leadership.
From brand architecture to the analytics layer underneath it.
Performance marketing
SEO, SEM, PPC, paid social, programmatic, email automation, and the analytics that prove they paid back.
E-commerce & DTC
Magento, custom platforms, conversion optimization, A/B testing, ERP integrations, and self-service portals.
Creative direction
National TV, broadcast, social video, drone, 3D visualization, photography, packaging, and retail environments.
Marketing technology
Custom software development, POS systems, MarTech stack architecture, MVC frameworks, MarTech integrations.
Team & vendor leadership
Cross-functional creative, dev, and media teams; RFPs and third-party vendors across every market.
Selected brands worked with
A career that spans Lucasfilm to local fence.
Range is the work.
Zoom Tan
Oak Ridge National Lab
B&B Industries
Lucasfilm
Warner Bros.
Paramount
Toyota
Ticketmaster
Pulte Homes
D.R. Horton
Centex
Walgreens
Frequently asked
Quick answers
What kind of role is Jason looking for?
VP of Marketing, Head of Marketing, or Director-level marketing leadership at SaaS, tech, e-commerce, or digital product companies. Open to remote, hybrid, or relocation.
What makes Jason different from other senior marketing candidates?
Most senior marketers are either brand-led or growth-led — and almost none can ship technical infrastructure themselves. Jason has 29 years doing all three: directing national campaigns, running performance marketing, and personally building the custom software (POS systems, SMS platforms, MVC frameworks) that powered them.
What is Jason's current role?
Digital Marketing Director and Creative Director at Loudon County Fence (2025–present), where he built a complete marketing ecosystem from zero — drone video, social, SEO, print, email, and reputation management.
How can recruiters or hiring managers reach Jason?
Email jason@powersadvertising.com, call 865.347.8374, or use the contact form. Resume is available at /resume.php.
Hiring a VP of Marketing?
If you're scaling a SaaS, tech, or DTC brand and need someone who can lead brand, run growth, and ship the system underneath both — let's talk.