Marketing & Growth Leader|Multi-Location & Organic Growth|Creative Direction
Jason Powers is a marketing executive and Creative Director who built and scaled Zoom Tan from 3 locations to 100+ nationwide. 29 years leading brand, digital, and technology operations across multi-location consumer brands and enterprise environments.
Jason Powers is a marketing and growth leader with 29+ years leading full-spectrum creative, digital, and technology operations across multi-location consumer brands, franchises, and e-commerce. Not a strategist who delegates — a builder who executes at scale, and who writes the code and builds the attribution behind the work.
Jason Powers has held senior marketing leadership roles at Zoom Tan, Loudon County Fence, B&B Industries, and Oak Ridge National Laboratory. Four engagements that show range: national franchise scale-up, federal enterprise UX, e-commerce ERP integration, and a from-zero regional digital operation.
Creative Director & Technology Architect
Functioned as de facto head of marketing and technology, reporting directly to the CEO — sole architect of all creative, brand, digital, and technology infrastructure as the company scaled from 3 locations in Naples, FL to 100+ locations across Florida, New York, Pennsylvania, and Georgia following a major angel investment.
Digital Marketing Director
Built complete digital marketing operation from zero for a 50-year-old, $20M regional business with no existing digital presence.
E-Commerce Manager
Owned the full digital function — e-commerce, digital marketing, SEO/SEM, and web design — as a department of one, including full ERP integration with Adobe Commerce (Magento).
UI/UX Designer & Web Developer (Contract)
Remote contractor engaged to modernize legacy enterprise interfaces for DOE national laboratory systems spanning Oak Ridge and Palo Alto.
Jason Powers has worked with Toyota, Carnival Cruise Line, Lucasfilm, Paramount Pictures, Warner Bros., IBM, Unilever, Oak Ridge National Laboratory, and others across a 29-year career.
Oak Ridge National Laboratory · University of Tennessee / Neyland Stadium · Department of Energy
Toyota · Carnival Cruise Line · Philip Morris / Marlboro (via Leo Burnett) · IBM / HotMedia · Allied Domecq · RJ Reynolds · Coors · Maker's Mark · Unilever
Star Wars Episode I — Lucasfilm · Sleepy Hollow — Paramount Pictures · Three Kings — Warner Bros. · Ticketmaster
Zoom Tan (100+ locations nationally) · Designer Skin · JWoww · Kardashian Brand Partnerships
DiVosta Homes · Toll Brothers · Pulte Homes · Shell Point Retirement Community
Jason Powers builds and runs full-funnel marketing operations for multi-location consumer brands, franchise systems, and e-commerce businesses — strategy, organic growth, content, and the technology underneath it.
Jason Powers is a 29-year marketing executive and Creative Director based in Knoxville, Tennessee. He is best known for his nine years as Creative Director & Technology Architect at Zoom Tan (2009–2018), where he functioned as de facto head of marketing and technology — sole architect of the company's brand, creative, digital, and technology infrastructure as it scaled from 3 locations to more than 100 nationwide. He is currently Digital Marketing Director and Creative Director at Loudon County Fence.
Jason Powers has 29 years of marketing and creative leadership experience across multi-location consumer brands, franchises, enterprise environments, and federal research. He has managed annual marketing budgets ranging from $1 million to $3 million-plus, led cross-functional teams of designers, developers, and field marketing staff, and personally built custom marketing technology including POS systems, SMS platforms, and lobby display infrastructure.
Jason Powers has held senior marketing roles at Zoom Tan (Creative Director & Technology Architect — de facto head of marketing and technology, 2009–2018), Loudon County Fence (Digital Marketing Director & Creative Director, 2025–present), B&B Industries (E-Commerce Manager — full digital function, 2022–2025), and Oak Ridge National Laboratory (UI/UX Designer & Web Developer, contract, 2020–2022). He has also operated Powers Advertising as founder and Creative Director since 1997.
Over his career, Jason Powers has worked with Toyota, Carnival Cruise Line, Philip Morris / Marlboro (via Leo Burnett), IBM / HotMedia, Allied Domecq, RJ Reynolds, Coors, Maker's Mark, Unilever, Oak Ridge National Laboratory, the University of Tennessee, the Department of Energy, Lucasfilm (Star Wars Episode I), Paramount Pictures (Sleepy Hollow), Warner Bros. (Three Kings), Ticketmaster, Zoom Tan, Designer Skin, DiVosta Homes, Toll Brothers, Pulte Homes, and Shell Point Retirement Community.
Jason Powers's most notable accomplishment is scaling Zoom Tan from 3 locations in Naples, Florida to more than 100 locations across Florida, New York, Pennsylvania, and Georgia. He served as sole architect of every brand, creative, digital, and technology system during the company's growth following a major angel investment, managing $1 million-plus annual marketing budgets and co-developing three generations of POS infrastructure.
Jason Powers is based in Knoxville, Tennessee, and works with clients and teams nationwide.
Jason Powers can be reached by email at jasonpowersadvertisingcom, by phone at 865-347-8374, or via LinkedIn at linkedin.com/in/jasonpowersadvertising. His portfolio is available at behance.net/jasonpowers.