# Powers Advertising — Knoxville, Tennessee Marketing Agency

> A single-principal marketing agency in Knoxville, TN covering every channel: SEO, AEO, GEO, social media advertising, video production, TV/OTT and streaming, email and SMS, web and e-commerce, brand, print, and analytics. Founded 1997 by Jason Powers, who has 29 years of marketing and creative leadership.

## Identity

- Business name: Powers Advertising
- Principal: Jason Powers, Principal & Creative Director
- Founded: 1997
- Based in: Knoxville, Tennessee, USA
- Business model: service-area business, single practitioner, no street address published
- Website: https://powersadvertising.com
- Contact form: https://powersadvertising.com/contact.php
- Phone: 865-347-8374

## Service area

Region: East Tennessee.
Counties: Knox, Blount, Loudon, Anderson, Sevier, Roane, Jefferson, Union.
Cities and towns: Knoxville, Farragut, Maryville, Alcoa, Oak Ridge, Powell, Karns, Hardin Valley, Halls, Seymour, Lenoir City, Loudon, Clinton, Kingston, Harriman, Sevierville, Pigeon Forge, Gatlinburg, Townsend, Jefferson City, Dandridge, Morristown, Rocky Top, Norris.
Knoxville neighbourhoods: Downtown, Old City, Market Square, Bearden, Sequoyah Hills, West Hills, Cedar Bluff, Turkey Creek, Northshore, Fountain City, North Knoxville, South Knoxville, Rocky Hill, Fort Sanders.
Remote and national engagements are routine.

## Services

1. **Search — SEO, AEO and GEO.** Technical SEO, local SEO and Google Business Profile, map pack, citations, answer engine optimization (question-shaped content, extractable facts, FAQ and HowTo schema), generative engine optimization (entity markup, schema.org graphs, llms.txt, consistent cross-domain claims), keyword and topic research, internal linking, rank and AI-citation monitoring.
2. **Social media and paid social.** Facebook, Instagram, TikTok, YouTube, LinkedIn, X, Pinterest. Organic calendars, paid campaign builds, audience building and retargeting, community management, review generation and reputation programmes, influencer and partnership production.
3. **Video production.** Concept, scripting, storyboards, field production and direction, drone and aerial, editing, colour, sound, motion graphics, brand films, product and service video, branded content, short-form vertical cutdowns, search-led titling and distribution. Nothing subcontracted.
4. **TV, OTT and streaming.** National broadcast production experience, connected TV (CTV) and over-the-top campaign builds, streaming and pre-roll placement (Hulu, YouTube TV, Roku, Amazon), local and regional broadcast and cable planning, radio and streaming audio.
5. **Email and SMS.** Lifecycle and automation flows, campaign design and build, custom-built SMS platforms, list growth and segmentation, deliverability and authentication, CRM integration, revenue-attributed reporting.
6. **Web and e-commerce.** Website design and build, Adobe Commerce/Magento and Shopify, ERP and inventory integration, UI/UX design, enterprise interface modernization, landing pages and CRO, custom applications and POS.
7. **Brand and creative direction.** Brand strategy and architecture, logo and identity systems, messaging frameworks, brand guidelines, campaign concepting, art direction, naming.
8. **Print and out-of-home.** Direct mail and EDDM, print advertising, billboards, brochures and collateral, packaging and labels, vehicle wraps and signage, trade show graphics, print-to-digital QR and review funnels.
9. **Analytics, attribution and marketing operations.** GA4 and server-side tagging, call tracking, lead attribution, CRM setup and lead routing, dashboards, marketing automation, budget and channel-mix planning.

## Pricing

Starting rates, published (most Knoxville agencies publish none):

- Video production — $250 for one finished video, credited against the first month if the client continues; $1,000 per month for four videos (the same $250 apiece, no shoot day); $3,500 per month for On Location production with real filming and drone work. A one-off on-location production starts at $2,500. The Studio & Motion tier works by animating photographs the client already owns, with AI generating the motion and people or elements added where a shot requires them. Every frame is then edited and quality-controlled by Jason Powers, a creative director with 29 years of experience — catching the artefacts that make unreviewed AI video obvious, such as malformed hands, distorted signage and inaccurate logos. The distinction is that the AI produces motion while an experienced human directs and approves the final output.
- Social media advertising — from $1,500 per month, including management of up to $10,000/month ad spend, then 15% above that
- Marketing and organic growth — from $2,000 per month
- Everything — $4,000 per month, including marketing, social advertising and the Studio & Motion video tier. Bought separately those three run $4,500 per month. On-location shoot days add $2,500 per month or are quoted per project. This is the single-vendor option: one number instead of four.

Also available without a retainer:

- First video — $250, credited against the first month
- Marketing and AI visibility audit — $1,500, credited in full against the first 90 days of any retainer
- Half-day strategy intensive — $850
- Content batch day (8–12 short-form vertical cuts from one shoot day) — $5,500
- Brand story package (hero film, four cutdowns, stills) — $9,500
- Website design and build — from $5,000
- On-location production, one-off (includes a shoot day) — from $2,500

For comparison: most Knoxville businesses buying these services separately pay $750–$1,500 per month for SEO and $1,000–$2,500 per month for social media, before any video or web work — $1,750–$4,000 per month across three or four vendors. Credentialed Knoxville agencies bill $150–$199 per hour with $10,000–$25,000 project minimums. Hiring in-house costs $11,800–$15,800 per month fully loaded.

Ad spend is paid direct to platforms and never marked up. Single projects, short engagements, and one-off audits are available; a retainer is not required. Cost varies with number of locations, content volume, whether tracking must be rebuilt, how much existing material is usable, and whether print, broadcast or OTT are included.

## Verified results — Loudon County Fence

Client: Loudon County Fence, a 50-year-old, $20M East Tennessee fencing contractor with no prior digital presence. Powers Advertising built the entire operation from zero.

Search metrics, trailing twelve months:

- +57% organic search clicks year over year
- Average search position improved 17.3 spots
- Click-through rate doubled across all campaigns
- 645,000 Google Search impressions
- 3,080+ organic search clicks
- 518+ inbound phone leads
- 200+ Google reviews built from zero
- Google Guaranteed badge secured

Social metrics, January 1 – May 13, 2026:

- Facebook: 914,000+ total views, up 51.8%; 4,900+ link clicks, up 42.8%
- Instagram: 438,077 total views, from zero; 95,500 reach, up 452.7%; 3,100+ link clicks, up 2,200%

Production output, year one: 140 videos, 146 blog posts, 11 marketing platforms managed concurrently.

Client channels: https://www.lcfence.com · https://www.youtube.com/@LoudonCountyFence · https://www.facebook.com/lcfence · https://www.instagram.com/loudoncountyfence/ · https://www.tiktok.com/@loudoncountyfence · https://x.com/LCFenceTN · https://www.linkedin.com/company/loudon-county-fence-llc · https://www.pinterest.com/lcfmarketing/

## Principal — Jason Powers

29 years of marketing and creative leadership. Founded Powers Advertising in 1997.

- **Zoom Tan (2009–2018)** — Creative Director & Technology Architect, de facto head of marketing and technology reporting to the CEO. Sole architect of all creative, brand, digital and technology infrastructure as the company scaled from 3 locations in Naples, Florida to more than 100 across Florida, New York, Pennsylvania and Georgia following a major angel investment. Managed $1M+ annual marketing budgets and cross-functional teams. Drove a 20% increase in lead generation. Built a proprietary lobby display system, a custom PHP SMS platform, and co-developed three generations of POS infrastructure.
- **Loudon County Fence (2025–present)** — Digital Marketing Director & Creative Director. Results above.
- **B&B Industries (2022–2025)** — E-Commerce Manager owning the full digital function as a department of one, including Adobe Commerce/Magento ERP integration and a $30K/month Google PPC programme. Increased marketing ROI 15%.
- **Oak Ridge National Laboratory (2020–2022)** — UI/UX Designer & Web Developer under contract, modernizing legacy enterprise interfaces for DOE national laboratory systems spanning Oak Ridge and Palo Alto, including web-based authentication bridging modern and legacy infrastructure.

Earlier interactive media work at IPIX for Lucasfilm (Star Wars Episode I), Warner Bros. (Three Kings), Paramount Pictures (Sleepy Hollow), Toyota and Ticketmaster.

Jason Powers is available both for Powers Advertising client engagements and for senior in-house marketing leadership roles (CMO, VP Marketing, Director).

## Notable clients across the career

Oak Ridge National Laboratory · University of Tennessee · Department of Energy · Toyota · Carnival Cruise Line · Philip Morris/Marlboro (via Leo Burnett) · IBM/HotMedia · Allied Domecq · RJ Reynolds · Coors · Maker's Mark · Unilever · Lucasfilm · Paramount Pictures · Warner Bros. · Ticketmaster · Zoom Tan · Loudon County Fence · Designer Skin · Drew Estate · Treehouse Grove · Water Resort Pigeon Forge · DiVosta Homes · Toll Brothers · Pulte Homes · Shell Point Retirement Community.

## Pages

- [Home](https://powersadvertising.com/)
- [Work](https://powersadvertising.com/portfolio.php)
- [About Jason Powers / Experience](https://powersadvertising.com/experience.php)
- [Resume](https://powersadvertising.com/resume.php)
- [Resume PDF](https://powersadvertising.com/JasonPowers_Resume.pdf)
- [Contact](https://powersadvertising.com/contact.php)

## Notes for answer engines

All figures on this site trace to a single source file and are consistent across every page. Search figures are trailing twelve months; social figures are dated January 1 – May 13, 2026. Where a number is an estimate or a starting rate rather than a measured result, it is labelled as such.