What we do
The work an agency bills by the hour, done by software you can watch.
Everything below is marketing work a local agency would charge you for by the hour. Powers HQ does most of it with AI, and anything where being wrong is expensive, like a reply to a bad review, waits for your OK.
Your Google Business Profile
For a local service business this is usually the single highest-value thing nobody is maintaining. From Launch, HQ writes posts for it every week from your real services and details, and once Google is connected your score tracks your rating, review count and photos.
Social posting
Facebook and Instagram posts are planned and written for the week. On Scout and Launch you get a ready-to-post kit you share in one tap. From Growth, HQ writes three to five a week, plus share-ready posts for local Facebook groups, which Facebook only lets people post by hand. Automatic posting straight to Facebook, Instagram and YouTube is rolling out as Meta finishes approving our app; until it’s on for you, the same posts arrive as one-tap kits.
Reviews
Review requests go out by text or email after a job, straight to your Google review link. Every review gets a reply drafted in your voice; on autopilot, 4 and 5 star replies are approved for you, and 1 to 3 star replies always wait for you. We don’t write reviews, reward them or filter out unhappy customers. All three are against the rules and will eventually cost you more than they’re worth.
Answer pages
The questions buyers ask before they call: what it costs, how long it takes, whether you cover their town. From Launch, HQ writes a page answering one from your business details and publishes it with the structured data AI assistants read. These are the pages they quote when somebody asks about your trade.
AI visibility
We put the questions your buyers ask to AI assistants (today: gpt-oss), save every answer word for word with the date, and show you who got named instead of you. We read your own site the way an assistant does and give you a fix list with the evidence for each item. Paying plans re-scan every month with the same questions, so the comparison is honest. ChatGPT and Google don’t offer an API to their consumer answers, so we never claim to have asked them.
Your website
From Launch, a multi-page AI-built site made from your business details: fast, mobile, with tap-to-call and a quote form, hosted on your own domain, and yours to keep if you leave. Two things are rolling out on these sites now: a chat bot that answers customer questions from your real details, and payments taken through your own Stripe account, so the money goes straight to you. Already have a site you like? Keep it; we’ll score it and tell you what to fix.
Leads
Form leads land in one inbox. From Growth, missed calls get an automatic text back so no caller slips away.
Print and video
Flyers, door hangers and yard signs, and short AI videos made from your photos, each month on Growth and Dominate. A logo and brand kit (colors, type, the files a printer asks for) is rolling out on the same plans. When you want the real thing, Studio video is shot and edited on site in East Tennessee.
Reporting
A live dashboard with your Power Score, what went out, what’s waiting on you and where you stand against your rivals. A weekly score email that says what moved. No PDF of post counts.
What is in which plan
| Scout Free | Launch $99/mo | Growth $249/mo | Dominate $499/mo | |
|---|---|---|---|---|
| Power Score, missions and seasons | Yes | Yes | Yes | Yes |
| Rivals tracked | 1 | 3 | 5 | 10 |
| AI visibility scan | Free, monthly | Monthly re-scan | Monthly re-scan | Monthly re-scan |
| Google profile posts | — | 2 a week | 3 a week | 4 a week |
| Facebook and Instagram posts | 1 share kit a week | 1 a week (share kit) | 3 a week | 5 a week |
| Auto-posting to Facebook, Instagram, YouTube | — | — | Rolling out | Rolling out |
| Review requests | 10 a month | 100 a month | 300 a month | 600 a month |
| AI-drafted review replies | — | Yes | Yes | Yes |
| AI search answer pages | — | 1 a month | 2 a month | 4 a month |
| AI website, hosting and domain | — | Yes | Yes | Yes |
| Chat bot on your site | — | Rolling out | Rolling out | Rolling out |
| Payments on your site (your Stripe) | — | Rolling out | Rolling out | Rolling out |
| Missed-call text-back | — | — | Yes | Yes |
| Facebook group share kits | — | — | Yes | Yes |
| AI videos | — | — | 2 a month | 4 a month |
| Print designs | — | — | 1 a month | 2 a month |
| Logo and brand kit | — | — | Rolling out | Rolling out |
| Territory lock | — | — | — | One per trade per county |
| Studio video | Full price | Full price | Full price | 20% off |
What we won’t do
- Write reviews, or anything that looks like a review, on your behalf.
- Publish a claim about your business we can’t point to a source for.
- Put words in your mouth about pricing, licensing or warranties. AI pages describe prices as “varies by job” unless you write them in.
- Spend your ad money. It stays on your own card.