Don't Buy Ads Yet: my new book is out
21 straight rules for advertising on a small-business budget. On Amazon now, with a free printable workbook.
Most small businesses buy ads too early. The ad runs, the money goes, and nothing on the other end is ready to turn a stranger into a customer.
That's what my new book is about. Don't Buy Ads Yet: 21 Straight Rules for Advertising on a Small-Business Budget is out now on Amazon. It's Book 2 of Marketing Without the Agency, a Powers Advertising Field Guide.
The free workbook
There's a free printable workbook that goes with it:
- The Ad-Ready Scorecard. Find out whether your business is ready for ads before you pay for any.
- The one-page Ad Budget Worksheet. One page for what you can spend and where it goes.
- Ad Test Cards. A card for each ad you try, so you know what you ran and what came of it.
- A Monthly Numbers Sheet. The same few numbers, written down every month.
- 21 worksheets and the 30-day plan. One worksheet for each rule in the book, with room to write.
Two books, one page
Book 1, The Phone Should Be Ringing, is about getting found, getting picked and getting called. Its workbook is on the same page. Tick one or both, add your first name and email, and they're emailed to you.
— Jason Powers
Questions people ask about this
Where can I buy Don't Buy Ads Yet?
It's on Amazon: https://www.amazon.com/dp/B0HLRGB6X3
Is the workbook free?
Yes. Enter your first name and email at powersadvertising.com/book and it's emailed to you, with a download link on the page.
