Experience

29 years of marketing and creative leadership.

National retail, e-commerce, federal research, real estate development, broadcast, and emerging tech.

2025 — Present

Digital Marketing Director / Creative Director

Loudon County Fence · Loudon County, TN
  • Built complete marketing ecosystem from zero: drone video production, social media, SEO architecture, print collateral, email, and reputation management — driving measurable increases in inbound leads.
  • Engineered a print-to-digital reputation system (direct mail → QR → Google Review funnel + Mailchimp automation) that converts completed jobs into compounding local SEO authority.
  • Produced cinematic drone video campaigns with platform-optimized distribution (Facebook, YouTube Shorts, Instagram), differentiating the brand in a price-competitive market.
1997 — Present

Creative Director — Independent Practice

Jason Powers Creative · Knoxville, TN
  • Parallel independent practice maintained throughout career. Long-term clients include Graham Corporation (Knoxville).
  • Full-spectrum brand, digital, video, and marketing work across industries.
2022 — 2025

E-Commerce Manager / Web Designer

B&B Industries Inc. · Knoxville, TN
  • Increased marketing ROI 15% through strategic SEO, SEM, and PPC optimization of Magento e-commerce platform.
  • Grew social media audience engagement 20% YoY through targeted creative campaign development.
  • Improved conversion rates via Google Analytics-driven A/B testing and UX optimization.
2020 — 2022

UI/UX Designer & Web Developer (Contract)

ORNL / KeyLogic · Oak Ridge, TN
  • Redesigned legacy enterprise interfaces for a top-tier federal research laboratory, improving usability and accessibility across internal systems used by thousands of researchers and engineers.
  • Translated complex technical requirements into intuitive digital frameworks via wireframes, prototypes, and responsive web components.
2009 — 2018

Creative Director / Software Developer

Zoom Tan / Hyperion · Naples, FL
  • Directed all national TV commercials, radio, billboards, digital, social, email, and in-store brand experience — building one of the most comprehensive in-house creative systems in the franchise industry.
  • Designed and developed a custom SMS coupon platform using PHP graphic libraries: personalized barcodes, trackable redemption links, and real-time POS redemption monitoring — years ahead of industry adoption.
  • Co-developed POS system through 3 generations: web-based LAMP + Java applets → Android tablet with custom UI → Raspberry Pi running fully custom in-house MVC framework.
  • Produced 3D product visualization, vehicle wraps, packaging, promotional product design, and retail environment graphics across 100+ locations.
  • Drove 20% increase in lead generation through managed SEO, SEM, PPC, and digital advertising campaigns.
  • Led cross-functional creative teams, vendors, and production partners across all markets.
2006 — 2009

Web Designer / Digital Marketing Specialist

Shell Point Retirement Community · Fort Myers, FL
  • Produced 3D architectural pre-visualizations and animations for large-scale community development projects.
  • Directed TV production for on-site CCTV news channel; led web, print, and video marketing across all channels.
2003 — 2006

Marketing Director / Graphic Designer

Dionas Whelchel Properties · Knoxville, TN
  • Directed all creative for real estate developments and resort properties: architectural renderings, 3D visualizations, in-room CCTV video, email, websites, print, and magazine advertising.
  • Developed illustrated site plan graphics that became the primary sales tool for developer and investor presentations.
2001 — 2003

Designer / Illustrator

Cotleur & Hearing Landscape Architects · Palm Beach, FL
  • Revolutionized client presentation process by creating illustrative digital planning graphics that translated complex CAD site plans into compelling, accessible documents for developers and lay audiences.
  • Produced advertising, websites, and marketing collateral for major South Florida real estate and development clients including Pulte, Divosta, D.R. Horton, Centex, Walgreens, and the DOT.
1998 — 2000

Interactive Media Designer

IPIX (Internet Pictures Corporation) · Knoxville, TN
  • Built interactive tech demos for IPIX's IBM HotMedia development partnership — the experiences that proved the platform's commercial viability to enterprise clients.
  • Produced digital assets for Star Wars: Episode I (Lucasfilm), Three Kings (Warner Bros.), and Sleepy Hollow (Paramount).
  • Developed 3D animation and real-time VR demos — among the earliest commercial VR work in the industry.
  • Led teams producing immersive virtual tour experiences for Toyota, Ticketmaster, major hotel brands, and the University of Tennessee at Knoxville.

Education

UI/UX Design Certification — Google
Bachelor of Arts, Visual Communication — Art Institute of Fort Lauderdale (1997)

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