Five ways to use Google Business Profile posts to get customers
Your Google Business Profile can show deals, events, and updates directly to people searching for you. Here's how to make it work.
Google Business Profile posts let you put announcements, offers, event details, and updates in front of customers on Search and Maps. When people find your business on Google, they see your latest posts. This puts your current offers and news directly where customers are already looking.
Key facts
- Posts can include text, photos, or videos.
- Posts older than six months are archived automatically unless you set a custom date range.
- Posts with phone numbers in the description may be rejected if Google cannot verify the number belongs to your business.
- Google reviews all posts before they go live to check they meet content policy.
- Posts about events, deals, or specials may show automatically on mobile if they come from your Facebook or Instagram or are created directly on your profile.
Tip 1: Post your current specials and deals
If you run a salon, a restaurant, or a service business, post your weekly specials or limited-time offers. A roofer might post "Free roof inspection this week" or "Storm damage? We're booking emergency calls." A fence company could post "Fall sale on new installations." These posts appear on your profile where customers can find them.
Tip 2: Announce events and classes
If you host an event, workshop, or special service day, create a post with a start and end date. A salon might post a grand opening, a special guest stylist, or a training day. A restaurant could announce a tasting menu or a special dinner. Include the date range so Google knows when the event runs. Add a photo if you can. Customers will see the event details on your profile.
Tip 3: Include photos and video in your posts
Posts can show text alone, but you have the option to add photos or video. A roofer could post a before-and-after photo of a completed job. A salon could show a new haircut or color. A restaurant could post a photo of a dish. A fence company could show a finished fence. A clear phone photo of your work or your offer is enough.
Tip 4: Keep posts current and edit when details change
If you post a special that ends on a certain date, edit the post when the date passes or the offer changes. If hours shift for a holiday, post an update. If you post an event date and it moves, fix it. Set a reminder to check your posts every month and update anything that has changed.
Tip 5: Avoid phone numbers in post text
Your phone number is already on your profile. Do not put it in the post description itself. Google may reject the post if it cannot verify the number belongs to your business. Customers who want to call you will find your number at the top of your profile. Keep the post text focused on the offer or announcement instead.
Tip 6: Post on a regular schedule
Decide how often you can realistically update your profile. Some weeks you might post a deal or special. Other weeks you might post an event or update. Keeping your profile active means customers see current information when they search for you.
Tip 7: Use descriptive titles and details
When you create a post, add a clear title and include relevant details like dates, times, and what the customer gets. "Fall sale" is weaker than "Fall sale on new fences, starting this week." "New service" is weaker than "Now offering same-day roof inspections, Monday through Friday." The more specific you are, the clearer your message becomes.
Sources
- Create posts on Google - Google Business Profile Help
They did the reporting. The writing and the opinions here are ours.
Questions people ask about this
How long do posts stay on my Google Business Profile?
Posts stay visible for six months unless you set a custom date range. After six months, they are archived automatically. You can edit a post anytime to update details or extend the date.
Can I post photos and videos on Google Business Profile?
Yes. Posts can include text, photos, or videos. You have the option to add visual content to your posts.
What happens after I publish a post?
Google reviews your post to make sure it meets content policy. Once it passes review, it goes live on your profile and shows up in Search and Maps.
Can I pull posts from my Facebook or Instagram?
Yes. Posts about events, deals, or specials may show automatically on your profile from your Facebook or Instagram. You can also create posts directly on your Business Profile.
Should I include my phone number in a post?
No. Your phone number is already on your profile. Putting it in the post description may cause Google to reject the post if it cannot verify the number belongs to your business.
How often should I post?
Post whenever you have a deal, event, or update to share. The frequency depends on your business and how much changes week to week.
This piece is about Create posts on Google, published by Google Business Profile Help. Go read the original; the opinions here are ours and the reporting is theirs.
