How to list products and services on Google Business Profile
Five practical steps to fill out your Google Business Profile so it matches what you actually offer.
Your Google Business Profile is where customers look first to see what you do. The products and services section lets you tell customers exactly what you offer. Getting this right takes a few minutes of work.
Key facts
- Google offers suggested services tailored to your business type, like "Install faucet" or "Repair toilet" for a plumbing company.
- You can create custom services beyond the suggestions if Google does not offer what you need.
- You can organize services into categories and add descriptions and prices.
- Custom services that violate policy—including those with profanity, gibberish, personal information, prices, or phone numbers in the service name—will be rejected automatically.
Start with the suggested list for your business type
Log into your Google Business Profile and go to the products and services section. Google will show you a list of common services for your type of business. A salon sees haircut, color, and styling. A roofer sees roof repair, roof replacement, and gutter work. Start by checking the boxes next to services you actually offer. This takes two minutes and covers most of what your customers search for.
Add custom services Google did not suggest
If you offer something Google did not list, you can add it yourself. A salon that does lash extensions or a roofer that does solar installation can create those as custom services. Keep the service name simple and clear. "Solar panel installation" works. "Solar" does not. Avoid putting your phone number or price in the service name itself—Google has separate fields for those.
Organize services into categories if you have many
If your business does a lot of different things, group related services together. A salon might have Hair Services, Nail Services, and Skincare. A contractor might have Interior Work, Exterior Work, and Repairs. This makes it easier for customers to scan what you offer and easier for Google to match you to the right searches.
Add descriptions and prices where it helps
For each service, you can write a short description and include a price or price range. A description like "Full color with cut and style, includes consultation" tells the customer what they get. If your prices vary by job, say so in the price field rather than the service name. This gives customers a clearer picture of what you offer.
Watch what you put in the service name
Google rejects custom service names that contain profanity, gibberish, personal information, prices, or phone numbers. So do not name a service "Call for pricing" or include your number in the service name. Put that information elsewhere in your profile instead. This rule exists to keep the service list clean and searchable.
Review your list once a month
If you add a new service or stop offering something, update your profile. If you run a seasonal business, you can add and remove services as the season changes. A lawn care company might add snow removal in winter. Check your list when you change your menu, your pricing, or your team's skills. Keeping it current makes sure your profile matches what you actually do.
My take
Most small business owners skip this section because it feels like busy work. It is not. This is one of the places where you tell customers what you actually do. Spend the time to get it right.
Sources
- Add products and services - Google Business Profile Help
They did the reporting. The writing and the opinions here are ours.
Questions people ask about this
Can I add services that Google does not suggest?
Yes. You can create custom services beyond what Google offers. Keep the service name clear and simple, and avoid putting prices or phone numbers in the name itself.
What happens if I put my phone number in a service name?
Google will reject it. Use your business contact information section for your phone number instead.
Should I include prices on my services?
You can add prices or price ranges if you want. This gives customers a sense of what to expect and helps them decide whether to contact you.
Can I organize my services into groups?
Yes. You can create categories to group related services together, which makes it easier for customers to find what they need.
What should I avoid when naming a custom service?
Avoid profanity, gibberish, personal information, prices, and phone numbers in the service name. Google will reject these automatically.
How often should I update my services list?
Update it whenever you add or stop offering a service, or when your prices change. Check it at least once a month to keep it accurate.
This piece is about Add products and services, published by Google Business Profile Help. Go read the original; the opinions here are ours and the reporting is theirs.
