Professional Summary
Creative executive with 29 years building brand ecosystems end-to-end — from national TV campaigns and immersive 3D visualization to custom software, POS infrastructure, and performance marketing. Spent nearly a decade scaling a national consumer brand from 3 locations to 100+, personally owning every creative and technology touchpoint. Uniquely fluent in both creative direction and technical execution, bridging the gap between brand vision and engineering reality. Proven driver of measurable growth across DTC, e-commerce, enterprise, and emerging media environments.
Work Experience
Digital Marketing Director / Creative Director
Loudon County Fence — Loudon County, TN · 2025 – Present
- Built complete marketing ecosystem from zero: drone video production, social media, SEO architecture, print collateral, email, and reputation management — driving measurable increases in inbound leads.
- Engineered print-to-digital reputation system (direct mail → QR → Google Review funnel + Mailchimp automation) that converts completed jobs into compounding local SEO authority.
- Produced cinematic drone video campaigns with platform-optimized distribution (Facebook, YouTube Shorts, Instagram) — differentiating brand in a price-competitive market.
Creative Director
Jason Powers Creative — Knoxville, TN · 1997 – Present
- Parallel independent practice maintained throughout career. Long-term clients include Graham Corporation (Knoxville). Full-spectrum brand, digital, video, and marketing work across industries.
E-Commerce Manager / Web Designer
B&B Industries Inc. — Knoxville, TN · 2022 – 2025
- Increased marketing ROI 15% through strategic SEO, SEM, and PPC optimization of Magento e-commerce platform.
- Grew social media audience engagement 20% YoY through targeted creative campaign development.
- Improved conversion rates via Google Analytics-driven A/B testing and UX optimization.
UI/UX Designer & Web Developer (Contract)
ORNL / KeyLogic — Oak Ridge, TN · 2020 – 2022
- Redesigned legacy enterprise interfaces for a top-tier federal research laboratory, improving usability and accessibility across internal systems used by thousands of researchers and engineers.
- Translated complex technical requirements into intuitive digital frameworks via wireframes, prototypes, and responsive web components.
Creative Director / Software Developer
Zoom Tan / Hyperion — Naples, FL · 2009 – 2018
- Directed all national TV commercials, radio, billboards, digital, social, email, and in-store brand experience — building one of the most comprehensive in-house creative systems in the franchise industry.
- Designed and developed a custom SMS coupon platform using PHP graphic libraries: personalized barcodes, trackable redemption links, and real-time POS redemption monitoring — years ahead of industry adoption.
- Co-developed POS system through 3 generations: web-based LAMP + Java applets → Android tablet with custom UI → Raspberry Pi running fully custom in-house MVC framework.
- Produced 3D product visualization, vehicle wraps, packaging, promotional product design, and retail environment graphics across 100+ locations.
- Drove 20% increase in lead generation through managed SEO, SEM, PPC, and digital advertising campaigns.
- Led cross-functional creative teams, vendors, and production partners across all markets.
Web Designer / Digital Marketing Specialist
Shell Point Retirement Community — Fort Myers, FL · 2006 – 2009
- Produced 3D architectural pre-visualizations and animations for large-scale community development projects.
- Directed TV production for on-site CCTV news channel; led web, print, and video marketing across all channels.
Marketing Director / Graphic Designer
Dionas Whelchel Properties — Knoxville, TN · 2003 – 2006
- Directed all creative for real estate developments and resort properties: architectural renderings, 3D visualizations, in-room CCTV video, email, websites, print, and magazine advertising.
- Developed illustrated site plan graphics that became primary sales tool for developer and investor presentations.
Designer / Illustrator
Cotleur & Hearing Landscape Architects — Palm Beach, FL · 2001 – 2003
- Revolutionized client presentation process by creating illustrative digital planning graphics that translated complex CAD site plans into compelling, accessible documents for developers and lay audiences.
- Produced advertising, websites, and marketing collateral for major South Florida real estate and development clients (Pulte, Divosta, D.R. Horton, Centex, Walgreens, DOT).
Interactive Media Designer
IPIX (Internet Pictures Corporation) — Knoxville, TN · 1998 – 2000
- Built interactive tech demos for IPIX's IBM HotMedia development partnership — the experiences that proved the platform's commercial viability to enterprise clients.
- Produced digital assets for Star Wars: Episode I (Lucasfilm), Three Kings (Warner Bros.), and Sleepy Hollow (Paramount).
- Developed 3D animation and real-time VR demos — among the earliest commercial VR work in the industry.
- Led teams producing immersive virtual tour experiences for Toyota, Ticketmaster, major hotel brands, and UT Knoxville.
Education
UI/UX Design Certification — Google
Bachelor of Arts, Visual Communication — Art Institute of Fort Lauderdale, FL · 1997
Core Skills
Brand Strategy & Identity
Creative Direction & Leadership
Digital Marketing
Performance Marketing (SEO/SEM/PPC)
E-Commerce
Marketing Analytics
Video & Broadcast Production
3D Visualization & Rendering
UI/UX Design
Web & Software Development
Custom POS / MarTech Systems
B2C / DTC
Data Analytics
Certifications
Google UI/UX Design
Links