Full Marketing Capabilities · Knoxville, Tennessee

Every Channel.One person who has actually run all of them.

Most agencies sell you the two or three channels they staff for and quietly subcontract the rest. Powers Advertising covers search, answer engines, social, video, email, SMS, web, print, and broadcast / OTT — and the person selling it to you is the person who builds it. Twenty-nine years, no account layer, no handoff.

Start a conversation See all capabilities What it costs
Serving East Tennessee jasonpowersadvertisingcom 865.347.8374
29
Years in Marketing
3 → 100+
Locations Scaled at Zoom Tan
$3M
Largest Annual Budget Managed
11
Platforms Run Concurrently
Why This Matters

A generalist who is genuinely senior in every channel is rarer than it sounds.

The usual choice in East Tennessee is between a specialist shop that does one thing well and ignores the rest, or a full-service agency where a strategist sells the work and a junior team delivers it. Both leave the same gap: nobody is accountable for whether the channels actually feed each other.

Powers Advertising is the third option. One senior practitioner, 29 years deep, who has personally shipped in every channel on this page — and who wrote the tracking code that proves which ones worked. The video gets made knowing what the search strategy needs from it. The email gets written knowing what the paid social already told the audience.

That is not a philosophy. It is the reason a 50-year-old fence contractor with no digital presence produced 645,000 search impressions and 518 inbound phone leads in twelve months while the video and social programs were being built at the same time.

Enterprise Credentials

  • UI/UX for Oak Ridge National Laboratory — DOE authentication systems
  • Interactive media for Lucasfilm, Warner Bros., Paramount, Toyota
  • Campaign work for Carnival Cruise Line, IBM, Unilever, Coors

Operator Credentials

  • De facto head of marketing and technology through a 3 → 100+ location scale-up
  • $1M–$3M+ annual budgets; teams of designers, developers, field staff
  • Built POS infrastructure, SMS platforms, and ERP-integrated e-commerce
Capabilities

Marketing capabilities, end to end.

Nine capability groups. Engage one, engage all of them, or start with an audit and decide after.

02 — Social Media & Paid Social

Social Media & Paid Social

Organic and paid run as one system

Each platform rewards something different. The work is producing native-feeling creative for each one, then putting budget behind whatever the organic audience already proved out — and reporting on cost per lead rather than reach.

Included

  • Facebook and Instagram — organic calendars and paid campaigns
  • TikTok, YouTube, and short-form vertical
  • LinkedIn for B2B, trade, and recruitment
  • X and Pinterest where the audience justifies it
  • Audience building, lookalikes, retargeting, and exclusion lists
  • Community management and response
  • Review generation and reputation programs
  • Influencer, athlete, and partnership production
03 — Video Production

Video Production

Concept through distribution, nothing subcontracted

Written, shot, cut, scored, titled for search, and distributed. A production day is planned to yield a hero spot plus a quarter of short-form vertical — the only way video math works on a regional budget.

Included

  • Concept development, scripting, and storyboards
  • Field production and direction; drone and aerial
  • Editing, colour, sound design, and motion graphics
  • Brand films, anthem spots, and testimonial work
  • Product, service, and how-to video
  • Branded content and storytelling series
  • Short-form vertical cutdowns for every platform
  • Search-led titling, tagging, thumbnails, and captions
04 — TV, OTT & Streaming

TV, OTT & Streaming

Broadcast discipline, addressable targeting

Connected TV buys the precision of digital targeting with the credibility of a television screen — and in this market it is close to uncontested. Production and media planning are handled together, so the spot is built for the buy rather than adapted to it.

Included

  • National broadcast campaign production experience
  • Connected TV (CTV) and over-the-top (OTT) campaign builds
  • Streaming and pre-roll placement — Hulu, YouTube TV, Roku, Amazon
  • Local and regional broadcast and cable planning
  • Radio and streaming audio production
  • Spot production to broadcast delivery specification
  • Reach, frequency, and incrementality reporting
05 — Email & SMS

Email & SMS

The channels you own outright

Owned audiences do not get repriced by an ad platform overnight. Lifecycle email and SMS are the cheapest revenue in most businesses and the most commonly neglected — usually because nobody wired them to the CRM properly.

Included

  • Lifecycle and automation flows — welcome, nurture, win-back, post-purchase
  • Campaign design, copywriting, and build
  • SMS programs, including custom-built platforms
  • List growth, segmentation, and hygiene
  • Deliverability, authentication, and reputation management
  • CRM integration and lead routing
  • A/B testing and revenue-attributed reporting
06 — Web & E-Commerce

Web & E-Commerce

Built by someone who writes the code

Sites, storefronts, and the custom software around them. This is not a page builder with a template — it includes ERP integration, custom point-of-sale, and enterprise interface work done under contract to a national laboratory.

Included

  • Website design, build, and migration
  • E-commerce — Adobe Commerce / Magento, Shopify, custom
  • ERP and inventory integration
  • UI/UX design and enterprise interface modernization
  • Landing pages and conversion rate optimization
  • Custom applications, POS, and internal tooling
  • Hosting, performance, accessibility, and security hardening
07 — Brand & Creative Direction

Brand & Creative Direction

The layer everything else inherits

Identity, voice, and the system that keeps sixty pieces of monthly output looking like one company. Creative direction here means art-directing the work, not commissioning it.

Included

  • Brand strategy, positioning, and architecture
  • Logo and identity systems
  • Visual identity, typography, and colour systems
  • Messaging frameworks, voice, and tone
  • Brand guidelines and asset libraries
  • Campaign concepting and art direction
  • Naming and launch creative
08 — Print & Out-of-Home

Print & Out-of-Home

Still works, especially wired to digital

Direct mail with a QR code into a review funnel is not nostalgia — it is one of the highest-return local tactics available, and it is exactly how a fence contractor built 200 Google reviews from zero.

Included

  • Direct mail and EDDM campaigns
  • Print advertising — magazine, newspaper, trade
  • Billboards and out-of-home
  • Brochures, collateral, and sales material
  • Packaging, labels, and point-of-sale
  • Vehicle wraps, signage, and environmental graphics
  • Trade show and event graphics
  • Print-to-digital bridges — QR funnels, tracked numbers, landing pages
09 — Analytics, Attribution & Marketing Ops

Analytics, Attribution & Marketing Ops

The part that makes the rest provable

Most marketing arguments are really measurement arguments. If nobody can say which dollar produced which call, every channel gets defended on opinion and nothing gets fixed. This is the layer most shops skip because it requires writing code.

Included

  • Analytics implementation — GA4, server-side tagging, event design
  • Call tracking and lead attribution
  • CRM setup, pipeline design, and lead routing
  • Dashboard and reporting build
  • Marketing automation and workflow
  • Budget planning and channel mix modelling
  • Competitive and market research
Proof

What this looks like when one person runs all of it.

Loudon County Fence — a 50-year-old, $20M East Tennessee fencing contractor with no prior digital presence. Search figures are trailing twelve months; social figures are Jan 1 – May 13, 2026.

+57%
Organic Search Clicks YoY
17.3
Avg. Search Positions Gained
645K
Google Search Impressions
3,080+
Organic Search Clicks
518+
Inbound Phone Leads
200+
Google Reviews Built From Zero
914K+
Facebook Views (+51.8%)
438K+
Instagram Views (from zero)
95.5K
Instagram Reach (+452.7%)
140
Videos Produced, Year One
146
Blog Posts Published, Year One
11
Marketing Platforms Managed

See the work → | lcfence.com ↗

How Engagements Run

A predictable process, start to reporting.

Step 01

Audit

A full read of search visibility, social, reviews, creative, and tracking. You get the findings whether or not you hire us.

Step 02

Plan

Channel mix, budget, and sequence — ordered by what compounds fastest, not by what is easiest to bill.

Step 03

Build

Tracking first so nothing runs unmeasured, then creative and campaigns. Most engagements have something live inside month one.

Step 04

Run

Production, media management, and optimization on a steady cadence. One point of contact, who is also the person doing the work.

Step 05

Report

Monthly reporting that leads with leads and revenue. When something is not working we say so and change it.

Sectors Served

Built to work at local scale and national scale.

Home Services & Contractors

Fencing · Construction & trades · Roofing & exteriors · Landscaping · HVAC & plumbing

Multi-Location & Franchise

Retail chains · Franchise systems · Fitness & wellness · Restaurant groups · Personal care

Tourism, Lodging & Attractions

Resorts · Cabins & lodging · Attractions & waterparks · Events & festivals

Enterprise, Government & Technical

National laboratories · Federal contractors · Manufacturing & industrial · Higher education

E-Commerce & DTC

Adobe Commerce / Magento · Shopify · ERP-integrated catalogues · Subscription & membership

Real Estate & Development

Homebuilders · Master-planned communities · Retirement communities · Commercial development

Pricing

What this costs.

Almost nobody in this market publishes a number, which makes the whole category harder to shop than it should be. These are honest starting points — the range moves with scope, and the drivers are listed below.

Video Production

from $2,500
per project

A single production day covering a hero spot plus a quarter of short-form vertical cutdowns. Multi-day shoots, talent, and paid placement are quoted separately.

Social Media Advertising

from $1,500
per month + ad spend

Creative, calendar, media buying, and reporting across the platforms that fit the business. Ad spend is paid direct to the platforms, never marked up.

Marketing & Organic Growth

from $2,000
per month

Strategy, technical and local SEO, AEO, content, email, and the tracking and attribution underneath. Scales with number of locations and content volume.

Full Service

from $4,500
per month

All three under one roof — the arrangement that produced the Loudon County Fence results. Includes web work and print as needed.

What moves the number

  • How many locations or service areas you need covered
  • Content volume — a weekly video cadence costs more than a quarterly one
  • Whether your tracking and attribution have to be rebuilt before anything can be measured
  • How much of the existing site, brand, or content library is usable as-is
  • Whether you need print, broadcast, or OTT alongside the digital work

Ad spend and media placement are always paid direct to the platform and never marked up. Single projects, short engagements, and one-off audits are all available — you are not required to start on a retainer.

Service Area

Based in Knoxville. Working across East Tennessee and nationally.

Local work is done locally — on site, in person, with a camera. National and remote engagements are run the same way they were for Oak Ridge National Laboratory and a 100-location franchise: over video, on a schedule, with everything documented.

Cities & towns

Knoxville, Farragut, Maryville, Alcoa, Oak Ridge, Powell, Karns, Hardin Valley, Halls, Seymour, Lenoir City, Loudon, Clinton, Kingston, Harriman, Sevierville, Pigeon Forge, Gatlinburg, Townsend, Jefferson City, Dandridge, Morristown, Rocky Top, Norris.

Counties

Knox County · Blount County · Loudon County · Anderson County · Sevier County · Roane County · Jefferson County · Union County.

Knoxville neighbourhoods

Downtown · Old City · Market Square · Bearden · Sequoyah Hills · West Hills · Cedar Bluff · Turkey Creek · Northshore · Fountain City · North Knoxville · South Knoxville · Rocky Hill · Fort Sanders.

City pages

Knoxville Farragut & West Knox Maryville & Alcoa Oak Ridge Sevierville & Pigeon Forge

Not on the list? The work travels. Ask.

Frequently Asked

Questions people actually ask

What marketing services does Powers Advertising offer in Knoxville?

Powers Advertising offers nine capability groups from Knoxville, Tennessee: search (SEO, answer engine optimization and generative engine optimization), social media and paid social, video production, TV/OTT and streaming, email and SMS, web and e-commerce, brand and creative direction, print and out-of-home, and analytics with marketing operations. All of it is delivered by principal Jason Powers rather than assigned to a junior team.

How much does a marketing agency cost in Knoxville, TN?

Published Knoxville rates range from roughly $299 per month for entry-level local SEO to $8,000 per month for full-service programs, and most agencies in the market publish nothing at all. Powers Advertising starts at $2,500 per video project, $1,500 per month plus ad spend for social advertising, $2,000 per month for marketing and organic growth, and $4,500 per month for full service. Cost moves with the number of locations covered, content volume, and whether tracking has to be rebuilt before results can be measured.

What is the difference between SEO, AEO, and GEO?

SEO (search engine optimization) is about ranking on a results page. AEO (answer engine optimization) is about being the source an AI assistant quotes when it answers a question directly — which requires question-shaped content, extractable facts, and FAQ or HowTo structured data. GEO (generative engine optimization) is the broader discipline of making a brand legible to generative systems as an entity: consistent claims across the whole domain, schema.org markup that resolves who you are, and machine-readable files like llms.txt. A buyer who asks ChatGPT for a recommendation never sees a results page, so SEO alone no longer covers it.

How much does video production cost in Knoxville?

Almost no Knoxville video company publishes pricing. Powers Advertising starts at $2,500 per project, which covers a single production day producing a hero spot plus a quarter of short-form vertical cutdowns. Multi-day shoots, paid talent, drone-heavy work, and media placement are quoted separately. Planning one shoot to produce many deliverables is the only way regional video budgets work.

Should I hire a marketing agency, a freelancer, or build an in-house team?

An in-house hire makes sense once marketing is a full-time job with a predictable workload, but a senior generalist costs $90,000 to $160,000 a year plus tools. A freelancer is cheaper but usually covers one channel. A full-service agency covers everything but typically sells with a strategist and delivers with juniors. A senior solo practitioner sits between them: agency-level range and seniority, freelancer-level overhead, and the person you hired is the person doing the work. The tradeoff is capacity — one person takes a limited number of clients at a time.

Do you work with businesses outside Knoxville?

Yes. On-site work covers East Tennessee including Knoxville, Farragut, Maryville, Alcoa, Oak Ridge, Powell, Karns, Hardin Valley and the surrounding counties. Remote and national engagements are routine — past work includes Oak Ridge National Laboratory across Tennessee and California, a franchise scale-up across Florida, New York, Pennsylvania and Georgia, and e-commerce work delivered entirely remotely.

Can you handle TV, OTT, and streaming advertising?

Yes. That includes national broadcast campaign production experience, connected TV and over-the-top campaign builds, streaming and pre-roll placement across services like Hulu, YouTube TV, Roku and Amazon, local and regional broadcast and cable planning, and radio and streaming audio production. Spots are produced to broadcast delivery specification. Connected TV is close to uncontested in the East Tennessee market, which makes it unusually efficient right now.

How long does it take to see results?

Paid social and paid search produce measurable data within days and meaningful optimization within about a month. Local SEO and map-pack movement generally take 60 to 90 days. Organic search and content compound over six to twelve months. For reference, Loudon County Fence went from no digital presence to 645,000 search impressions, 3,080 organic clicks and 518 inbound phone leads over twelve months, with the first meaningful lead flow arriving well before the twelve-month mark.

What makes Powers Advertising different from other Knoxville agencies?

Three things. First, range: 29 years covering search, social, video, broadcast, email, web, print, and the analytics underneath, rather than one specialty plus subcontractors. Second, seniority: the person who sells the work is the person who builds it, with a record that includes scaling Zoom Tan from 3 to more than 100 locations and designing enterprise interfaces for Oak Ridge National Laboratory. Third, evidence: specific, dated, verifiable numbers rather than "award-winning" with no award named.

Get Started

Let's build the whole engine.

Tell us the business, the market, and what "working" would look like twelve months from now. You'll get a straight assessment from the person who would do the work — including whether we're the wrong fit.

Start a conversation Call 865.347.8374