Full Marketing Capabilities · Knoxville, Tennessee

Every Channel.One person who has actually run all of them.

Most agencies sell you the two or three channels they staff for and quietly subcontract the rest. Powers Advertising covers search, answer engines, social, video, email, SMS, web, print, and broadcast / OTT — and the person selling it to you is the person who builds it. Twenty-nine years, no account layer, no handoff.

Start a conversation See all capabilities What it costs
Serving East Tennessee jasonpowersadvertisingcom 865.347.8374
29
Years in Marketing
3 → 100+
Locations Scaled at Zoom Tan
$3M
Largest Annual Budget Managed
11
Platforms Run Concurrently
Why This Matters

A generalist who is genuinely senior in every channel is rarer than it sounds.

The usual choice in East Tennessee is between a specialist shop that does one thing well and ignores the rest, or a full-service agency where a strategist sells the work and a junior team delivers it. Both leave the same gap: nobody is accountable for whether the channels actually feed each other.

Powers Advertising is the third option. One senior practitioner, 29 years deep, who has personally shipped in every channel on this page — and who wrote the tracking code that proves which ones worked. The video gets made knowing what the search strategy needs from it. The email gets written knowing what the paid social already told the audience.

That is not a philosophy. It is the reason a 50-year-old fence contractor with no digital presence produced 645,000 search impressions and 518 inbound phone leads in twelve months while the video and social programs were being built at the same time.

Enterprise Credentials

  • UI/UX for Oak Ridge National Laboratory — DOE authentication systems
  • Interactive media for Lucasfilm, Warner Bros., Paramount, Toyota
  • Campaign work for Carnival Cruise Line, IBM, Unilever, Coors

Operator Credentials

  • De facto head of marketing and technology through a 3 → 100+ location scale-up
  • $1M–$3M+ annual budgets; teams of designers, developers, field staff
  • Built POS infrastructure, SMS platforms, and ERP-integrated e-commerce
Capabilities

Marketing capabilities, end to end.

Nine capability groups. Engage one, engage all of them, or start with an audit and decide after.

02 — Social Media & Paid Social

Social Media & Paid Social

Organic and paid run as one system

Each platform rewards something different. The work is producing native-feeling creative for each one, then putting budget behind whatever the organic audience already proved out — and reporting on cost per lead rather than reach.

Included

  • Facebook and Instagram — organic calendars and paid campaigns
  • TikTok, YouTube, and short-form vertical
  • LinkedIn for B2B, trade, and recruitment
  • X and Pinterest where the audience justifies it
  • Audience building, lookalikes, retargeting, and exclusion lists
  • Community management and response
  • Review generation and reputation programs
  • Influencer and partnership production
03 — Video Production

Video Production

Concept through distribution, nothing subcontracted

Written, shot, cut, scored, titled for search, and distributed. A production day is planned to yield a hero spot plus a quarter of short-form vertical — the only way video math works on a regional budget. And you almost certainly have hundreds of photographs of finished work sitting in a folder doing nothing, in a feed that now rewards motion over stills. We animate those into real video — your jobs, your product, your place, moving — adding people or elements where a shot needs them. The difference between this and the AI video clogging everyone's feed is that a 29-year creative director edits every frame and throws out the six-fingered hands, the warped signage and the logo that is almost right. The tool generates motion. Judgement decides what ships.

Included

  • Photo animation — motion generated from photography you already own, edited and quality-checked frame by frame
  • Concept development, scripting, and storyboards
  • Field production and direction; drone and aerial
  • Editing, colour, sound design, and motion graphics
  • Brand films, anthem spots, and testimonial work
  • Product, service, and how-to video
  • Branded content and storytelling series
  • Short-form vertical cutdowns for every platform
  • Search-led titling, tagging, thumbnails, and captions
04 — TV, OTT & Streaming

TV, OTT & Streaming

Broadcast discipline, addressable targeting

Connected TV buys the precision of digital targeting with the credibility of a television screen — and in this market it is close to uncontested. Production and media planning are handled together, so the spot is built for the buy rather than adapted to it.

Included

  • National broadcast campaign production experience
  • Connected TV (CTV) and over-the-top (OTT) campaign builds
  • Streaming and pre-roll placement — Hulu, YouTube TV, Roku, Amazon
  • Local and regional broadcast and cable planning
  • Radio and streaming audio production
  • Spot production to broadcast delivery specification
  • Reach, frequency, and incrementality reporting
05 — Email & SMS

Email & SMS

The channels you own outright

Owned audiences do not get repriced by an ad platform overnight. Lifecycle email and SMS are the cheapest revenue in most businesses and the most commonly neglected — usually because nobody wired them to the CRM properly.

Included

  • Lifecycle and automation flows — welcome, nurture, win-back, post-purchase
  • Campaign design, copywriting, and build
  • SMS programs, including custom-built platforms
  • List growth, segmentation, and hygiene
  • Deliverability, authentication, and reputation management
  • CRM integration and lead routing
  • A/B testing and revenue-attributed reporting
06 — Web & E-Commerce

Web & E-Commerce

Built by someone who writes the code

Sites, storefronts, and the custom software around them. This is not a page builder with a template — it includes ERP integration, custom point-of-sale, and enterprise interface work done under contract to a national laboratory.

Included

  • Website design, build, and migration
  • E-commerce — Adobe Commerce / Magento, Shopify, custom
  • ERP and inventory integration
  • UI/UX design and enterprise interface modernization
  • Landing pages and conversion rate optimization
  • Custom applications, POS, and internal tooling
  • Hosting, performance, accessibility, and security hardening
07 — Brand & Creative Direction

Brand & Creative Direction

The layer everything else inherits

Identity, voice, and the system that keeps sixty pieces of monthly output looking like one company. Creative direction here means art-directing the work, not commissioning it.

Included

  • Brand strategy, positioning, and architecture
  • Logo and identity systems
  • Visual identity, typography, and colour systems
  • Messaging frameworks, voice, and tone
  • Brand guidelines and asset libraries
  • Campaign concepting and art direction
  • Naming and launch creative
08 — Print & Out-of-Home

Print & Out-of-Home

Still works, especially wired to digital

Direct mail with a QR code into a review funnel is not nostalgia — it is one of the highest-return local tactics available, and it is exactly how a fence contractor built 200 Google reviews from zero.

Included

  • Direct mail and EDDM campaigns
  • Print advertising — magazine, newspaper, trade
  • Billboards and out-of-home
  • Brochures, collateral, and sales material
  • Packaging, labels, and point-of-sale
  • Vehicle wraps, signage, and environmental graphics
  • Trade show and event graphics
  • Print-to-digital bridges — QR funnels, tracked numbers, landing pages
09 — Analytics, Attribution & Marketing Ops

Analytics, Attribution & Marketing Ops

The part that makes the rest provable

Most marketing arguments are really measurement arguments. If nobody can say which dollar produced which call, every channel gets defended on opinion and nothing gets fixed. This is the layer most shops skip because it requires writing code.

Included

  • Analytics implementation — GA4, server-side tagging, event design
  • Call tracking and lead attribution
  • CRM setup, pipeline design, and lead routing
  • Dashboard and reporting build
  • Marketing automation and workflow
  • Budget planning and channel mix modelling
  • Competitive and market research
Proof

What this looks like when one person runs all of it.

Loudon County Fence — a 50-year-old, $20M East Tennessee fencing contractor with no prior digital presence. Search figures are trailing twelve months; social figures are Jan 1 – May 13, 2026.

+57%
Organic Search Clicks YoY
17.3
Avg. Search Positions Gained
645K
Google Search Impressions
3,080+
Organic Search Clicks
518+
Inbound Phone Leads
200+
Google Reviews Built From Zero
914K+
Facebook Views (+51.8%)
438K+
Instagram Views (from zero)
95.5K
Instagram Reach (+452.7%)
140
Videos Produced, Year One
146
Blog Posts Published, Year One
11
Marketing Platforms Managed

See the work → | lcfence.com ↗

How Engagements Run

A predictable process, start to reporting.

Step 01

Audit

A full read of search visibility, social, reviews, creative, and tracking. You get the findings whether or not you hire us.

Step 02

Plan

Channel mix, budget, and sequence — ordered by what compounds fastest, not by what is easiest to bill.

Step 03

Build

Tracking first so nothing runs unmeasured, then creative and campaigns. Most engagements have something live inside month one.

Step 04

Run

Production, media management, and optimization on a steady cadence. One point of contact, who is also the person doing the work.

Step 05

Report

Monthly reporting that leads with leads and revenue. When something is not working we say so and change it.

Sectors Served

Built to work at local scale and national scale.

Home Services & Contractors

Fencing · Construction & trades · Roofing & exteriors · Landscaping · HVAC & plumbing

Multi-Location & Franchise

Retail chains · Franchise systems · Fitness & wellness · Restaurant groups · Personal care

Tourism, Lodging & Attractions

Resorts · Cabins & lodging · Attractions & waterparks · Events & festivals

Enterprise, Government & Technical

National laboratories · Federal contractors · Manufacturing & industrial · Higher education

E-Commerce & DTC

Adobe Commerce / Magento · Shopify · ERP-integrated catalogues · Subscription & membership

Real Estate & Development

Homebuilders · Master-planned communities · Retirement communities · Commercial development

How this is different

One number instead of four.

Everybody owns a piece. Nobody owns the result.

Of the small businesses that outsource their marketing, 73% are using more than one outside partner and one in ten is managing four or more — a web person, somebody on social, a printer, a sign shop. Businesses under ten people are the least likely to have anyone in-house coordinating any of it.

So the website says one thing, the truck says another, and the ads point at a page nobody updated. Every vendor did their part correctly. The result still doesn't hold together, because owning a piece and owning the outcome are different jobs.

Source: LocaliQ small business marketing survey, 730+ owners and marketers.

The person you talk to is the person doing the work.

Agencies win the account with their most experienced people and deliver it with their least expensive ones. That isn't a conspiracy, it's arithmetic — production staff are roughly two thirds of a typical agency payroll, and the senior people who pitched you are the most expensive hours in the building.

There is nobody else here. No account manager relaying your feedback, no junior learning on your budget, no ticket queue. You get twenty-nine years of creative direction doing the actual work, which is only possible because the client list is deliberately short.

And I'm in Knoxville. If something is wrong, I can be at your place of business tomorrow.

Pricing

What this costs.

Almost nobody in this market publishes a number, which makes the whole category harder to shop than it should be. These are honest starting points — the range moves with scope, and the drivers are listed below.

Video Production

First Video $250one time

Send the photographs you already have. You get one finished video back, and you decide from there. Credited against your first month if you carry on. No retainer, no meeting, no shoot day.

Studio & Motion $1,000/ mo

Four finished videos a month at the same $250 apiece, built from the photographs you already own — finished jobs, your crew, your product — with AI generating the motion, and people or elements added where a shot needs them. Scripted, edited, captioned and cut for each platform.

On Location $3,500/ mo

Everything above, plus real shoot days: on-site filming, drone and aerial, staff and customers on camera, and the locations your buyers actually recognise.

It starts with photographs you already own, and the AI generates the movement. Where a shot needs a person or an element the library does not have, we add one. Then every frame is edited and checked by hand — which is the part most AI video skips. No six-fingered hands, no melting signage, no logo that is almost right. The AI does the motion. Twenty-nine years of creative direction decides what actually ships.

Social Media Advertising

from $1,500
per month + ad spend

Creative, calendar, media buying and reporting. Includes management of up to $10,000/month in ad spend, then 15% above that. Spend goes direct to the platforms and is never marked up.

Marketing & Organic Growth

from $2,000
per month

Strategy, technical and local SEO, AEO and GEO, content, email and SMS, plus the tracking and attribution underneath. Scales with locations and content volume.

Everything

from $4,000
per month

Marketing, social advertising and the Studio & Motion video tier — one number instead of four vendors. Bought separately those three run $4,500 a month. On-location shoot days add $2,500/month, or are quoted per project. Most small businesses that outsource marketing end up paying three or more people who never speak to each other: everybody owns a piece, nobody owns the result.

Also available on its own

You are not required to start on a retainer.

First video
$250
Send photographs you already have, get one finished video back. Credited against your first month if you keep going. The cheapest way to find out whether this is any good.
Marketing & AI visibility audit
$1,500
Search, social, reviews, creative and tracking, with findings you keep. Credited in full against the first 90 days of any retainer.
Half-day strategy intensive
$850
Three hours on your market, your channel mix and your numbers. No retainer required.
Content batch day
$5,500
One shoot day engineered to produce 8–12 short-form vertical cuts — a full quarter of social video.
Brand story package
$9,500
Hero film plus four cutdowns and stills. Comparable packages are commonly quoted at $12,000–$20,000.
Website design & build
from $5,000
Built by the person who did UI/UX under contract to a national laboratory, not assembled from a template.
On-location production, one-off
from $2,500
A shoot day with cameras and drone on your site, cut into one finished film — for a launch, a recruitment piece, or a spot. This is the version where somebody actually shows up. Video built from photographs you already have is $250 apiece and needs no shoot day.

What moves the number

  • How many locations or service areas you need covered
  • Content volume — a weekly video cadence costs more than a quarterly one
  • Whether your tracking and attribution have to be rebuilt before anything can be measured
  • How much of the existing site, brand, or content library is usable as-is
  • Whether you need print, broadcast, or OTT alongside the digital work

Ad spend and media placement are always paid direct to the platform and never marked up. Single projects, short engagements, and one-off audits are all available — you are not required to start on a retainer.

What You're Actually Comparing

Cheaper than the real alternative. Not cheap.

Price only means something next to what you would otherwise do. Here are the three honest alternatives, with their actual numbers.

Three or four separate vendors
$1,750–$4,000
per month, before video or web

How most local businesses actually buy this: an SEO shop at $750–$1,500 a month, a social agency at $1,000–$2,500, a web person billed separately, and a video company with its own project minimum. Four invoices, four points of contact, and nobody responsible for whether any of it connects.

Full service is one number, one person, and the channels are built to feed each other.

The $299-a-month tier
$249–$600
per month

Real, published, and worth understanding before you compare it to anything: it is managed hosting with thirty minutes of edits, a website subscription on a twelve-month lock, or self-serve software you operate yourself. Useful products. None of them is a person doing your marketing.

If that is genuinely what you need, we will tell you so and point you at it.

Hiring someone in-house
$11,800–$15,800
per month, all in

Only relevant if you were already considering it. A Knoxville marketing salary of $90,000–$120,000 carries a 30.1% benefits load per the Bureau of Labor Statistics, plus software. And that hire is one generalist who still cannot shoot video, build a site, or buy broadcast.

Full service is roughly a third of that, and covers work no single hire could.

Sources: Knoxville salary data from ZipRecruiter and Payscale; benefits load from the Bureau of Labor Statistics Employer Costs for Employee Compensation, Q1 2026; agency hourly rates and project minimums from the firms’ own Clutch listings; utilisation and overhead benchmarks from published agency-profitability surveys.

Service Area

Based in Knoxville. Working across East Tennessee and nationally.

Local work is done locally — on site, in person, with a camera. National and remote engagements are run the same way they were for Oak Ridge National Laboratory and a 100-location franchise: over video, on a schedule, with everything documented.

Cities & towns

Knoxville, Farragut, Maryville, Alcoa, Oak Ridge, Powell, Karns, Hardin Valley, Halls, Seymour, Lenoir City, Loudon, Clinton, Kingston, Harriman, Sevierville, Pigeon Forge, Gatlinburg, Townsend, Jefferson City, Dandridge, Morristown, Rocky Top, Norris.

Counties

Knox County · Blount County · Loudon County · Anderson County · Sevier County · Roane County · Jefferson County · Union County.

Knoxville neighbourhoods

Downtown · Old City · Market Square · Bearden · Sequoyah Hills · West Hills · Cedar Bluff · Turkey Creek · Northshore · Fountain City · North Knoxville · South Knoxville · Rocky Hill · Fort Sanders.

City pages

Knoxville Farragut & West Knox Maryville & Alcoa Oak Ridge Sevierville & Pigeon Forge

Not on the list? The work travels. Ask.

Frequently Asked

Questions people actually ask

What marketing services does Powers Advertising offer in Knoxville?

Powers Advertising offers nine capability groups from Knoxville, Tennessee: search (SEO, answer engine optimization and generative engine optimization), social media and paid social, video production, TV/OTT and streaming, email and SMS, web and e-commerce, brand and creative direction, print and out-of-home, and analytics with marketing operations. All of it is delivered by principal Jason Powers rather than assigned to a junior team.

How much does a marketing agency cost in Knoxville, TN?

Most Knoxville agencies publish nothing at all. The ones that do sit at the entry end — $249 to $600 a month for managed hosting, a website subscription, or self-serve software, and $750 to $5,000 a month for SEO. The credentialed local firms bill $150–$199 an hour with $10,000 to $25,000 project minimums, and publish no rate card. Powers Advertising publishes its rates: $250 for a single finished video built from photographs you already own, $1,000 a month for four of them, $3,500 a month with on-location filming and drone work, $1,500 a month plus ad spend for social advertising, $2,000 a month for marketing and organic growth, and $4,000 a month for everything together. Cost moves with the number of locations covered, content volume, and whether tracking has to be rebuilt before results can be measured.

What is the difference between SEO, AEO, and GEO?

SEO (search engine optimization) is about ranking on a results page. AEO (answer engine optimization) is about being the source an AI assistant quotes when it answers a question directly — which requires question-shaped content, extractable facts, and FAQ or HowTo structured data. GEO (generative engine optimization) is the broader discipline of making a brand legible to generative systems as an entity: consistent claims across the whole domain, schema.org markup that resolves who you are, and machine-readable files like llms.txt. A buyer who asks ChatGPT for a recommendation never sees a results page, so SEO alone no longer covers it.

How much does video production cost in Knoxville?

Almost no Knoxville video company publishes pricing. Powers Advertising publishes a per-video price. One finished video built from photographs the business already owns is $250, credited against the first month if the client carries on. Four a month is $1,000 — the same $250 apiece. AI generates the motion and people or elements are added where a shot needs them; every frame is then edited and quality-checked by a creative director with 29 years of experience, which is what separates it from the AI video most people have seen. On Location is $3,500 a month and adds real shoot days, on-site filming and drone work. A one-off on-location production starts at $2,500. Multi-day shoots, paid talent and media placement are quoted separately.

Should I hire a marketing agency, a freelancer, or build an in-house team?

An in-house hire makes sense once marketing is a full-time job with a predictable workload, but a senior generalist costs $90,000 to $160,000 a year plus tools. A freelancer is cheaper but usually covers one channel. A full-service agency covers everything but typically sells with a strategist and delivers with juniors. A senior solo practitioner sits between them: agency-level range and seniority, freelancer-level overhead, and the person you hired is the person doing the work. The tradeoff is capacity — one person takes a limited number of clients at a time.

Do you work with businesses outside Knoxville?

Yes. On-site work covers East Tennessee including Knoxville, Farragut, Maryville, Alcoa, Oak Ridge, Powell, Karns, Hardin Valley and the surrounding counties. Remote and national engagements are routine — past work includes Oak Ridge National Laboratory across Tennessee and California, a franchise scale-up across Florida, New York, Pennsylvania and Georgia, and e-commerce work delivered entirely remotely.

Can you handle TV, OTT, and streaming advertising?

Yes. That includes national broadcast campaign production experience, connected TV and over-the-top campaign builds, streaming and pre-roll placement across services like Hulu, YouTube TV, Roku and Amazon, local and regional broadcast and cable planning, and radio and streaming audio production. Spots are produced to broadcast delivery specification. Connected TV is close to uncontested in the East Tennessee market, which makes it unusually efficient right now.

How long does it take to see results?

Paid social and paid search produce measurable data within days and meaningful optimization within about a month. Local SEO and map-pack movement generally take 60 to 90 days. Organic search and content compound over six to twelve months. For reference, Loudon County Fence went from no digital presence to 645,000 search impressions, 3,080 organic clicks and 518 inbound phone leads over twelve months, with the first meaningful lead flow arriving well before the twelve-month mark.

What makes Powers Advertising different from other Knoxville agencies?

Three things. First, range: 29 years covering search, social, video, broadcast, email, web, print, and the analytics underneath, rather than one specialty plus subcontractors. Second, seniority: the person who sells the work is the person who builds it, with a record that includes scaling Zoom Tan from 3 to more than 100 locations and designing enterprise interfaces for Oak Ridge National Laboratory. Third, evidence: specific, dated, verifiable numbers rather than "award-winning" with no award named.

Get Started

Let's build the whole engine.

Tell us the business, the market, and what "working" would look like twelve months from now. You'll get a straight assessment from the person who would do the work — including whether we're the wrong fit.

Start a conversation Call 865.347.8374