Brand Anthem
Loudon County Fence | We Live Here.
Local-roots brand spot built around a 50-year East Tennessee history — the emotional anchor the rest of the channel hangs off.
Services
Marketing, social, and video — under one roof.
Powers Advertising runs three services, and runs them together. The video feeds the social. The social feeds the search. The search feeds the pipeline. Split those across three vendors and you spend most of your budget on the seams between them.
01 — Marketing
Find the demand. Build the engine. Prove it worked.
Most marketing problems are not creative problems. They are measurement problems wearing a creative costume — nobody can tell which half of the budget is working, so everything gets defended and nothing gets fixed.
We start with the boring part: what people in your market actually search for, what your competitors already own, and where the leaks are between a visitor and a booked job. Then we build the engine that catches that demand, and instrument it so the next quarter's decisions are made from data instead of opinion.
That approach is what took a fence contractor with no digital footprint to 645,000 search impressions, 3,080 organic clicks and 518 attributed inbound phone leads in twelve months — and, in a prior life, what drove a 20% lift in lead generation across a 100-location national franchise.
What's included
- Market, competitor & keyword research
- Full-funnel strategy & positioning
- Technical SEO & site architecture
- Local SEO, Google Business Profile & map pack
- AI answer optimization (AEO / GEO)
- Content strategy & production at scale
- Email, automation & lifecycle campaigns
- Paid search & performance media
- Call tracking, lead attribution & CRM hookup
- Monthly reporting you can actually read
- Multi-location & franchise rollout playbooks
- Web design, e-commerce & custom development
03 — Video Production
Concept through delivery. Nothing subcontracted.
Video is the most expensive thing a small marketing budget buys and the most commonly wasted. Usually because it was made to look nice rather than to do a job — no search intent behind the title, no plan for where it lives after launch, no cutdowns.
We write it, shoot it, cut it, score it, title it for search, and distribute it across every channel it belongs on. A single shoot day is planned to produce a hero spot plus a quarter of short-form vertical content, which is the only way video math works at a regional budget.
140 videos in year one for a client who had never made a video before — driving 914,000+ Facebook and 438,000+ Instagram views.
What's included
- Concept development & scripting
- Storyboards & shot planning
- Field production & direction
- Editing, color & sound
- Motion graphics & animation
- Brand films & anthem spots
- Product, service & how-to video
- Branded content & storytelling series
- Athlete & partnership spots
- Short-form vertical cutdowns
- Search-led titling, tagging & thumbnails
- Multi-platform distribution & syndication
The Reel
Video produced for Loudon County Fence.
Ten pieces from one client library, showing the range a single engagement covers — brand anthem, athlete partnership, branded storytelling, product demos, search-led service video, and short-form cutdowns.
Loudon County Fence on YouTube ↗ | See design, brand & print work →
Case Studies
Selected projects, written up in full.
Longer-form breakdowns of recent campaigns and production work live on Behance.
Multi-Channel Customer Reputation Strategy ↗
The review-generation and reputation system that produced 200+ new Google reviews from zero across seven platforms.
Social Media Video ↗
Video production, editing, and animation built specifically for social feeds rather than cut down from broadcast.
Loudon County Fence Man ↗
Character-led campaign spot — concept, production, and animation for a recurring brand mascot.
Staining Services Campaign ↗
Service-line launch creative, taking a secondary revenue stream and giving it its own campaign identity.
Collateral & Tri-Fold Brochure ↗
Print collateral that matches the digital system — the piece that stays in the truck and on the kitchen counter.
Drew Estate Product Launch ↗
Product launch presentation design for a national consumer brand.
Full portfolio at behance.net/jasonpowers.
How Engagements Work
Straightforward, and small on purpose.
Step 01
Audit
We look at what you have — site, search visibility, social, reviews, tracking — and tell you plainly what's working, what's leaking, and what the fastest wins are. You get that assessment whether or not you hire us.
Step 02
Build
Strategy, creative, video, and the tracking underneath, delivered in the order that compounds fastest. Most engagements have something live within the first month rather than a deck at the end of quarter one.
Step 03
Run & Report
Ongoing production, media management, and a monthly report that leads with leads. When something isn't working we say so and change it, rather than reframing the chart.
Frequently Asked
Common questions about working together
Do I have to buy all three services together?
No. Plenty of engagements start with one — most often a video project or a search and local SEO build — and expand only if it makes sense. The argument for combining them is efficiency rather than obligation: when the same person runs the video, the social and the search, one production day feeds three channels instead of one, and nothing gets lost in a handoff between vendors.
What does a marketing retainer actually include?
For Powers Advertising a monthly retainer covers strategy and planning, all creative and content production for the agreed channels, campaign management and media buying, ongoing optimization, and a monthly report that leads with leads and revenue. Ad spend is separate and paid direct to the platforms, never marked up. What it does not include is a rotating account team — you work with the principal throughout.
How much does this cost?
Marketing and organic growth starts at $2,000 per month, social media advertising at $1,500 per month plus ad spend, video production at $2,500 per project, and full service at $4,500 per month. The capabilities page breaks down what moves those numbers up or down.
What happens in the first month?
The audit comes first — search visibility, social, reviews, creative, and whether the tracking can currently attribute a lead to a source. Tracking gets fixed before anything launches, because campaigns that run unmeasured are impossible to argue about later. Most engagements have creative or campaigns live inside the first month rather than a strategy deck at the end of quarter one.
Do you only work with Knoxville businesses?
On-site work centres on East Tennessee — Knoxville, Farragut, Maryville, Alcoa, Oak Ridge, Sevierville, Pigeon Forge and the surrounding counties — because video and walkthroughs benefit from being there in person. Remote and national engagements are routine though, including a DOE national laboratory and a franchise operating across four states.
Get Started
Tell us what you're trying to grow.
Send a note about the business, the market, and what "working" would look like. You'll get a real reply from the person who'd do the work — usually same day.
Paid and organic, treated as one system.
Posting the same square graphic to six platforms is not a social strategy. Each platform rewards something different, and the brands that win are the ones producing native-feeling work for each — then putting money behind whatever the organic audience already proved out.
We run the calendar, make the creative, buy the media, and answer for the numbers. Paid campaigns get judged on cost per lead, not reach. Organic gets judged on whether it earns the audience that makes the paid cheaper.
One current client's Facebook presence went from nothing to 914,000+ views (up 51.8%) and Instagram from zero to 438,000+ views with reach up 452.7%, alongside a review-generation program that added 200+ new Google reviews. Social figures Jan 1 – May 13, 2026.
What's included