Why your robots.txt file might be hiding your website from Google
A robots.txt file controls crawler traffic, not search visibility. Mistakes in it can leave your pages undiscovered.
Source: Google Search Central
The desk
Tech, marketingand what it means for you
Short pieces about what is changing in technology, marketing and business, written for somebody who runs a small company and does not have all day. Every piece names and links the story it came from, so you can go read the original and decide for yourself.
Mark up your business details so Google shows them right
LocalBusiness structured data tells Google your hours, location, phone, and more so customers find accurate information in search results.
Source: Google Search Central
Where your search listing description comes from and how to write it
Google pulls the snippet under your search result from your page content or your meta description. Here's how to make yours work.
Source: Google Search Central
Does your small business need a website? What it should do, and what it should cost
Google Search Console now shows traffic from photo searches
A new filter separates visits that started with a picture instead of typed words. Here is what it shows, what it leaves out, and what a local business should do.
Source: Search Engine Journal
AI Answer Engines Are Stealing Your Visibility
Your customers are asking ChatGPT instead of Google. Here's what that means for your business.
Source: HubSpot